Client: Adconion Media Group
Integrated agency Aqueduct has delivered a short, sharp and telling press and online campaign for Adconion Media Group, one of the world's fastest growing online advertising networks.
The ads feature a list of boldly stated abbreviations and use these to quickly tell Adconion's three key audiences of publishers, advertisers and agencies exactly what the benefits are of working with the company which plans to become the largest independent global ad exchange for digital advertising by the end of 2008.
The press and online ads launch in early autumn in digital marketing titles.
The campaign is part of Aqueduct's recently secured brief to deliver a brand-building and promotional campaign for Adconion, evolving it for its worldwide audience and constantly growing global footprint and influence.
It includes a website refresh and a range of internal and customer communications. The campaign will be localised for a range of markets included the US, UK, Australia, Germany, France, Austria and Switzerland.
The work will be co-ordinated through Adconion's London office.
MD of Adconion, Mike James, says, "Some companies are just beginning to realise the power of online advertising and Adconion needs to be seen to be the ones to educate them.
“We are experts at what we do but understand the language of our various audiences and these ads make that graphically clear.”
He added, “By using max impact type to communicate our message this campaign should deliver real cut-through."