Client: Heart Radio
Global Radio’s Heart network is hosting a ‘Feelgood Music Live’ promotion this month in which listeners will be given the chance every day to win pairs of tickets to see the biggest artists performing in some of the most exciting cities in the world.
The promotion builds on Heart’s position as the ‘Feelgood’ station and underlines its commitment to promoting its feelgood music propostion.
In addition to concerts in London, Nottingham and Birmingham, tickets, flights and 4 Star accommodation to see Justin Timberlake in Sydney, Elton John in Las Vegas, Take That in Barcelona and Gwen Stefani in Milan will be up for grabs.
Feelgood Music Live will be will be supported with Roadside 6-Sheetsand London Underground Escalator Panels, planned and bought by IPM, with creative by BB/Saunders.
Creative is a directional message targeting Heart’s core 30-something audience.
An online digital campaign will support the Outdoor campaign to drive tune-in to the on-air Feelgood Music Live campaign.
Managing Director of Heart, Barnaby Dawe, said, “Feelgood Music Live captures the spirit of Heart’s music proposition and offers listeners an exhilarating way to experience feelgood music at its best.”
Feelgood Music Live will run on-air between 10 and 21 September.