Client: South West Tourism
South West Tourism, working with the South West of England RDA, has launched an autumn national advertising push as part of it’s £1.2 million annual marketing plan.
It aims to attracting short break out of season visitors to the region and reminding them about what exciting things are on offer.
The campaign kicked off with an autumn supplement in The Times on the highlighting short break ideas around the region, including key events, attractions, accommodation ideas and food and drink suggestions.
Supporting advertisements are being placed in national publications.
Creative by Space follows the personal experiences and stories theme featured in the region’s spring campaign.
Press adverts will be featured nationally in The Times, Daily Mail, Telegraph, Guardian, Observer and Independent during September.
Head of Marketing at South West Tourism, Kirsty Cumming, said, “The South West is no longer a summer only destination as there is so much for visitors to do out of the main season, which is actually when many visitors prefer to visit.
“In fact the region’s vibrant gardens and autumnal colours will be featured in elements of the campaign, as these are a major drawing point for visitors during this time.”
Marketing Director of the South West Regional Development Agency, Richard Thomas, said, “The campaign talks about the region in a personal and fresh way. We’re using people to tell the story of a South West filled to the brim, year round, with experiences that are hugely exciting, engaging and memorable.”
The annual campaign plan combines press, outdoor, direct mail, online (swengland.com), sponsorship and PR elements.