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ADVERTISING CAMPAIGNS

Staples ‘Glue’ ad

Agency: Euro RSCG

Client: Staples UK (Marketing Director – Rachel Trueblood)

Euro London has created its first TV spot for Staples in their ‘Back to School’ campaign.

The 30" TV spot aims to encourage parents and kids to do their back to school shopping at Staples.

The campaign is due to run until mid September, the key sales period for the back to school shop.

The campaign was created to dramatise Staples' expertise in the stationery and electronics market for school kids and students.

‘Glue’ shows a child getting into difficulty in the classroom as a result of not getting the correct back to school kit at Staples.

The humourous spot was designed to stand out amongst the usual back to school fayre that fills the airwaves at this time of year.

AJR
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