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Smirnoff 'Purity' press campaign

Agency: JWT


Client: Smirnoff (Diageo) 

Smirnoff are set to re-inforce consumers’ quality perceptions of their brand in a new print campaign.

It complements the epic ‘Sea’ TV commercial, which was a past 'Ad of the Week' her on Utalkmarketing.

An upcoming digital campaign will further reinforce the message.

The US photographer Martin Waugh, a physicist by trade, has built apparatus and written software designed to explore the surface tension and viscosity of impacting drops of liquid and the beautifully intriguing forms they create.

By capturing splashes from drops of vodka to create recognisable servings and adding cocktail paraphernalia, it aims to convey that Smirnoff’s extraordinary purity provides the best way to enjoy beautiful drinks.

Watch the 'Sea' TV advert

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