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ADVERTISING CAMPAIGNS

V2 Music Scandinavia / Peter, Bjorn and John 'Young Folks' promo video

Agency: Graham Samuels Illustration

Client: V2 Music Scandinavia / Peter Bjorn and John

A few words of explanation:

1. So, this music promo video is not an 'advert' in the strictest sense of the word, but it's still a marketing tool being used to push this record from V2 Music Scandinavia.

2. It's a video. But not a video like any other. It's been created by Graham Samuels Illustration.

3. It won MTV Video of the Year at the 2007 Swedish Grammys.

4. For the unaware, Graham's past work has included press campaign work for Canadian's children's website dose.ca. He's also done a lot of illustrative work for dance music magazine, MixMag.

5. So, marry together experience in advertising and work for the dance music industry and what have you got? This!

6. It's a cracking piece of creative work and you're unlikely to find this video on another marketing website.

7. If your boss catches you having fun watching this, just tell him/her its for TV campaign research purposes. Obviously.

AJR
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