Agency: Gabrielle Shaw Communications
Hot chocolate drink, Ciocchino, is aiming to revolutionise the lucrative chocolate market with the launch of a new sampling, marketing and PR campaign aimed at introducing chocolate lovers to this exciting new category.
A cohesive trade and consumer marketing communications programme has been developed by Gabrielle Shaw Communications, which will build on the strapline of ‘Pure Chocolate Pleasure’.
Activity will kick off mid August with ‘The Ciocchino Apé Tour’ in which visits will be made to some of central London’s most fashionable cafés and busy piazzas in its Ciocchino branded Apé van.
Ciocchino’s ‘Pleasuristas’ will encourage potential customers to step away from work, to ‘Pause for Pleasure’ whilst enjoying the virtues of Ciocchino.
Other elements of the campaign will include exclusive Ape visits to key Trade Media, a Consumer Media launch, Consumer Sampling at high profile events including London Fashion Week and an ongoing Consumer and Trade PR programme.