Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

New Balance sales promotion creative

Agency: Live & Breathe

Client: New Balance

Consumers purchasing a pair of New Balance 846 trainers with 'Abzorb' technologies at any JJB store from now until the end of September are in with a chance to win an action packed holiday of a lifetime for two adults.

Consumers purchasing a pair of New Balance 846 trainers with 'Abzorb' technologies at any JJB store from now until the end of September are in with a chance to win an action packed holiday of a lifetime for two adults.

The tailor-made 'Running' competition and accompanying promotional campaign have been devised by creative retail marketing agency Live & Breathe.

The competition challenges entrants to describe in 25 words or less what "winning a £3,000 holiday will help me achieve."

The winning entry wil choose from one of six action holidays - swim with great whites in South Africa, sand and water sports in Dubai, a balloon adventure over Egypt, the ultimate Formula One experience, dive in the Red Sea or explore the Grand Canyon by land and water.

Live & Breathe researched and developed the complete range of action holidays on offer. The agency also created in-store materials including competition entry forms, posters and ceiling boards for use within JJB outlets.

Copy reads: "New Balance is Abzorbed in running - cushioning, our Abzorb technologies will help you achieve, whatever your goal."

A staff incentive supports the initiative and is communicated within a training pack created by Live & Breathe. The JJB store which sells most 846s during the competition period will win a cash prize.

The features and benefits of the New Balance 846 trainer are presented in the training pack so that JJB staff are fully informed and can help consumers with their purchase decisions.

The 846 is a multi-purpose trainer with a dual density midsole and visible Abzorb in the heel and forefoot which offers a combination of support and cushioning for the mild to moderate pronator.

New Balance UK & Ireland Marketing Manager, Stuart Howarth, comments: "The aim of this competition is to promote the New Balance brand to the general fitness consumer.

“We understand that runners have many aims and goals they want to achieve. To this end we make shoes that really fit and technologies that really work, aiming to enhance the running experience.”

He added, “Achievement lies at the heart of our brand and this promotion has been designed to motivate and inspire all our consumers.”

 

The competition closes at the end of September and the winner will be announced on October 10.

AJR
married men affairs My girlfriend cheated on me infidelity in marriage
cheat storyofcheating.com why husband cheat on their wife
order abortion pill online abortion pill misoprostol abortion
late abortion link when is it too late to have an abortion
tudorza patient assistance generic name for bystolic
discount coupon types of abortion procedures surgical abortion
discount coupons for prescriptions coupon for prescription prescription drug discount cards
cialis dose 30 mg click cialis dosage for enlarged prostate
cialis 2 cialis 2 cialis 2
kamagra 100 realtycollective.com kamagra jelly
manufacturer coupons for prescription drugs aegdr.org coupons for cialis 2016
voltaren gel mattnichols.co.uk voltaren rapid
coupons cialis prescription transfer coupon coupons cialis
cialis manufacturer coupon 2016 cialis coupon 2015 cialis coupon card
free cialis coupon ainalfaras.net coupon for prescriptions
spontaneous abortion pill pro abortion spontaneous abortion pill
information on abortion pill cost of abortion pill types of abortion pill
addyi suomi avonotakaronetwork.co.nz addyi fda
duphaston 10 mg duphaston forum duphaston iskustva
cialis coupons printable prescription coupon card cialis manufacturer coupon 2016
naltraxone open revia reviews
low dose naltrexone contraindications mikemaloney.net naltrexone injection cost
opiate antagonist naltrexone open revia for alcoholism
naltrexone 4.5 mg buy naltrexone headache low dose medicine
what is naltrexone made of naltrexone and heroin what does naltrexone feel like
naltrexone food addiction blog.jrmissworld.com naltexone


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria