RSPCA 'Pets Get Slim' website creative

Agency: Lateral

Client: RSPCA

The RSPCA is launching a new website this week for overweight pets - petsgetslim.co.uk

The site is the first community site for the RSPCA and aims to help owners help their pets to ‘fight the flab’ by providing a range of helpful guides and tips, as well as allowing users to share their experiences and useful information.

Project Manager, Campaigns, RSPCA, Justine Pannett, said, “We all know what encouragement, support and advice we need to loose weight and it’s no different when trying to do the same for our pets. A community site that shares this problem and supports owners was an obvious way forward to deal with this problem.“

The site has been created by Digital Communications agency Lateral.

Group Account Director, Mathew Riley, said, “Community sites are a fundamental way for charity brands to support campaigning online. The Internet was founded on the basis of communities sharing and discussing.

“That notion has grown stronger over the past decade with 38 per cent of the current UK online population and over 77 per cent of the UK youth population sharing and discussing in online communities.“

On the Pets page owners can upload a photo and details of their cat or dog and they, and other users, can follow their progress as they ‘shed those kilos’. Other pet owners can leave messages of encouragement.

Weight Clinic has helpful advice and videos to define whether your pet is overweight. TV Vet Joe Inglis provides feeding, exercise and weight loss tips, and features ‘slimmer of the week’.

The Forum allows owners to share tips, encourage each other and ask any questions that Joe could help with.

A News page keeps owners up-to-date with the Pets Get Slim road show and any further developments on the site.

A virtual weight checker - which will calculate users pets optimum weight - will be added later in the Autumn.