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ADVERTISING CAMPAIGNS

Barclaycard 'Vineyard' ad

Agency: BBH
 
Client: Barclaycard
 
Barclaycard has revealed its latest national TV advertising campaign to promotes the benefits of using a Barclaycard including interest free periods on purchases and balance transfers plus online fraud prevention.
 
The new adverts see the return of the actors Julian Rhind-Tutt and Stephen Mangan from the Channel 4 comedy show, Green Wing.
 
 In addition to the 40-second adverts, Barclaycard will also use print advertising to support the campaign which will launch on the same day.
 
The creative, produced by advertising agency Bartle Bogle Hegarty (BBH), continues Barclaycard’s tradition of using comedy actors to front campaigns, and communicates the benefits to customers of using their Barclaycard.
 
Mangan and Rhind-Tutt follow in the footsteps of a string of celebrities that have fronted memorable Barclaycard campaigns, including Rowan Atkinson, Alan Whicker, Jennifer Aniston and Jennifer Saunders.
 
Director of Brand & Advertising at Barclaycard, Gary Twelvetree, said, “We are delighted to welcome back Julian and Stephen in our new campaign after the success of the previous adverts which helped us to achieve real advertising cut-through in an industry that is fiercely competitive.
 
“Julian and Stephen’s on-screen chemistry and comic personas fitted perfectly with the serious messages we want to get across about the benefits of having a Barclaycard.”
 
Group Director at BBH, Steve Kershaw, added, “These latest ads build on our previous work for Barclaycard and we’re confident consumers will enjoy the campaign and take out a clear and powerful product message”

AJR
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