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Ben & Jerry’s 'Heritage'

Agency: Fallon

Client: Ben & Jerry’s
Ben & Jerry's has launched a new cinema campaign in the UK to celebrate the brand’s heritage as it draws to the end of its third decade.
The 30-second spot, screening in 2,300 cinemas in the UK and Ireland this week, is created in a rolling photo-album style and features Ben & Jerry’s own memorable moments – their early days in Vermont, attending ice-cream school and the first 'Free Cone Day'.

The album scrolls right through to their infamous ‘Cowmobile’ spreading love and ice cream around the US and displaying the success that the brand now enjoys.

Produced by Fallon London, the film uses still images directly from the Ben & Jerry's archive and in-house editors and acts as a whistle-stop run-through of the brand's rich 29-year history. A comical US voiceover helps to bring to life the visuals.

The spot marks a departure from established animated cinema advertising and is a chance for cinemagoers to peek at the brand behind the iconic ice-cream.

Ben & Jerry’s and Fallon are discussing rolling out the heritage campaign across Europe later in the year.


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