Agency: Clear Channel
Client: Glasgow City Council
Clear Channel Outdoor UKis to supply and maintain street furniture in the city of Glasgow.
A new deal covers more than 300 ad panels on FSUs across the city, as well as the provision of a pedestrian tourist sign system incorporating more than 200 map and information panels and finger posts.
Clear Channel Outdoor, in conjunction with its award-winning design partners, Applied Information Group and Lacock Gullam, has proposed a unique solution to the way-finding needs of Glasgow, which will now be developed in partnership with the City Council.
The contract includes tourist signs and finger posts as well as free-standing units with scrolling advertising panels.
Clear Channel Outdoor UK CEO, Barry Sayer, said: “Glasgow is a major European city associated with internationally recognised, high quality urban renewal.
“We look forward to working with Glasgow City Council to develop our integrated street furniture strategy in line with the topography and character of this vibrant city.”
Glasgow is the largest city in Scotland and this award, allied to Clear Channel Outdoor’s exclusive street furniture contracts with Edinburgh and Aberdeen, ensures Clear Channel dominates the 6-sheet market north of the border.
Clear Channel was also recently awarded the contract to build bespoke-designed, architectural structures in 10 “Gateway” locations in Glasgow, housing large-format backlit displays at key sites such as Anniesland Cross, Castle Street and Barrhead Road.
Clear Channel in total holds more than 350 municipal contracts in the UK including the largest street furniture advertising contract, worth an estimated £250 million, for bus shelters in London.