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ADVERTISING CAMPAIGNS

Skittles 'Cowboy' TV advert

Agency: TBWA\London

Client: Skittles

Skittles has putting user-generated content at the centre of a new campaign.

Created by TBWA\LONDON, the campaign has five playful and entertaining TV executions that are inspired by the five colours found in a packet of Skittles.
The campaign simultaneously launched online with up to 24 further executions and inviting teenagers to make their own Skittles animation through a partnership with social networking site bebo.com and a dedicated website goskittleyourself.com.

Visitors to the site can submit their ideas, which will then be shortlisted before a winner is chosen by the public and given the chance for their idea to be shown on TV.
Visitors to the site can submit their ideas, which will then be shortlisted before a winner is chosen by the public and given the chance for their idea to be shown on TV.

The animated spots put the product at the centre of the ads by using the various coloured Skittles to form entertaining and engaging black and white line-drawn characters.

AJR
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