Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Smirnoff ‘Sea’ TV advert

Agency: JWT London

Client: Smirnoff (Brand Director, Diageo GB, Anita Robinson)

Diageo Great Britain (GB) has launched the latest integrated marketing campaign for the world’s largest spirits brand, Smirnoff.

The campaign, entitled Smirnoff ‘Sea’, has seen the seeding of the 60-second commercial together with the launch of an online experience at Smirnoff.com. The advertisement will then air in cinema and on TV from mid-August.

The advertisements were created by JWT London, with AKQA London responsible for the digital component.

Directed by Daniel Kleinman and shot on location in New Zealand and at Pinewood Studios, Iver Heath, ‘Sea’ brings to life the extraordinary purification process that the makers of Smirnoff go through to create the ultimate pure vodka.

The film sees the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years.

All kind of objects are thrust up from the depths of the ocean and thrown ashore, purifying the sea.

An intensive seven-month production process, combined with world-renown Daniel Kleinman’s directorial expertise, have ensured that Sea is one of the most impressive and ambitious projects ever undertaken by Smirnoff.

Brand Director, Diageo GB, Anita Robinson, who worked with Julie Bramham from Smirnoff on the campaign, said, “Historically the creative campaigns that have been used to promote Smirnoff have helped build the brand to its market leading position.

“Smirnoff is perceived by more than three-quarters of consumers to be the highest quality vodka and with ‘Sea’ we’ve found a new and innovative way to highlight the extraordinary lengths it goes to achieve its purity."

Managing Partner at JWT London, Zoe Osmond, added, “Every new advertisement from Smirnoff should surprise and thrill our young male target. ‘Sea’ is no exception; if anything it’s a step beyond… a film that takes consumers on a truly epic and exhilarating journey – the kind they demand from an extraordinary brand.”

The online campaign, accessible via smirnoff.com, expands the commercial’s central purification theme, putting users at the centre of an engaging and original experience.

To produce this, AKQA built ‘The Smirnoff Purifier’, an ultra-powerful hydraulic cannon positioned on a raised platform off the south coast of England.

Once the hydraulic cannon was built, AKQA filmed ‘The Smirnoff Purifier’ firing various objects such as caravans, washing machines, push-bikes and televisions.

The resulting real-time film has been utilised in the online campaign, which enables users to interact with ‘The Smirnoff Purifier’ to blast discarded items from the sea and onto a target on the shore.

The consumer can decide how much force they think is required to propel the object to the target on the shore.

If they are successful, they get the opportunity to enter a prize draw to win a year’s supply of Smirnoff No. 21 Red vodka.

AJR
free discount prescription cards site online viagra coupons
medical abortions how long does an abortion take abortion clinic
late abortion abortion pill procedure when is it too late to have an abortion
printable cialis coupon coupon for prescriptions cialis free coupon
forest laboratories patient assistance bystolic coupon card generic bystolic
www bystolic com coupon does bystolic have a generic
cialis coupon free discount prescription card discount coupons for cialis
discount coupons for prescriptions coupon for prescription prescription drug discount cards
the day after pill saiftec.com abortion clinics in dallas tx
prescription discount coupons outbackuav.com coupons for drugs
how much is the abortion pill website-knowledge.com abortion services
is there a generic for bystolic bystolic coupon
linzess patient assistance bystolic free trial coupon linzess patient assistance
prescription savings card link cialis discounts coupons
cialis dose 30 mg open cialis dosage for enlarged prostate
cialis coupons and discounts read cialis.com coupon
buscopan contre indication buscopan vidal buscopan grossesse
prescriptions coupons cialis savings and coupons online cialis coupons
price of abortion pill alessiariflesso.com buy abortion pill
buy abortion pill abortion pill is murder abortion pill cost
should abortion pill be legal achrom.be free abortions
priligy 30 mg femchoice.org priligy
abortion pill facts abortion pill law abortion pill definition
facts on abortion dealing with abortion where to do abortion
side effects of vivitrol shot tymejczyk.com vivitrol side effects



abortion pics after an abortion abortion laws by state

low cost abortion clinics site houston abortion clinic
abortion photos web-dev.dk abortion at 5 weeks
bystolic generic bystolic savings card program generic for bystolic
cialis discounts coupons site pet prescription discount card
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
cialis dose 30 mg open cialis dosage for enlarged prostate
cialis price store lipseysguns.com generic cialis source
naproxennatrium naproxen en ibuprofen naproxen nsaid
levodopa carbidopa entacapone bioequivalence krishnan.co.in carbidopa levodopa entacapone combination
depakin bustine depakin 300 depakin 300
voltaren gel mattnichols.co.uk voltaren rapid
cialis discounts coupons cialis prescription coupon coupons prescriptions
medication abortion pill cicg-iccg.com pro abortion
priligy 30 mg priligy 30 mg priligy
abortion pill online side effects of abortion pill low cost abortion pill
">To read about JWT
abortion pics after an abortion abortion laws by state
low cost abortion clinics site houston abortion clinic
abortion photos web-dev.dk abortion at 5 weeks
bystolic generic bystolic savings card program generic for bystolic
cialis discounts coupons site pet prescription discount card
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
cialis dose 30 mg open cialis dosage for enlarged prostate
cialis price store lipseysguns.com generic cialis source
naproxennatrium naproxen en ibuprofen naproxen nsaid
levodopa carbidopa entacapone bioequivalence krishnan.co.in carbidopa levodopa entacapone combination
depakin bustine depakin 300 depakin 300
voltaren gel mattnichols.co.uk voltaren rapid
cialis discounts coupons cialis prescription coupon coupons prescriptions
medication abortion pill cicg-iccg.com pro abortion
priligy 30 mg priligy 30 mg priligy
abortion pill online side effects of abortion pill low cost abortion pill
click here

FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria