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ADVERTISING CAMPAIGNS

McDonalds 'BBQ Menu' TV advert

Agency: Leo Burnett

Client: McDonalds

Say what you will about the food but we're here to talk about the advertising.

Summer should in theory be about outdoor living and BBQs but this year has been somewhat of a washout.

So step in Maccy Ds with their own BBQ menu. We've yet to sample, so can't pass comment, but this ad from Leo Burnett is a winner in our books with its retake on 'Black Beauty'.

As hilarious as Maccy D's health claims. And that's funny, folks.

AJR
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