Choose speciality channel:   Choose sector channel:     Search the site


Bernard Matthews 'Turkey for Today' advert

Agency: BLAC

Client: Bernard Matthews

Bernard Matthews is set to deliver a high profile marketing campaign for its Cooked Meat range with the launch of new TV and radio ads from August 1, as part of a £2 million campaign. 

The brand has also joined up with, Olympic swimmer Sharron Davies, to front the ‘Turkey for Today’ campaign which has been created by BLAC and is being supported through integrated PR, sales promotion and website activity.

Bernard Matthews Marketing Director, Matt Pullenm, said “We want to bring back the warmth and personality of the brand whilst making Bernard Matthews more contemporary and relevant to today’s busy lifestyles.

“The new campaign will not only do this but we believe it will also help to restore people’s trust.”

The 30” TV ad, which runs throughout August and October, highlights the nutritional, low fat attributes of turkey, along with its versatility and convenience as an ideal meat for everyday eating occasions - from brunch, to lunch, to supper - for every lifestyle.

The soundtrack is a reworking of ‘Never on a Sunday’ from the famous sixties film of the same title.

National radio advertising will underpin the TV activity and drive frequency, with two executions on-air from mid-August to mid-October. 

The executions take the style of weather and traffic reports and both support the key messages of versatility, convenience and health benefits of Bernard Matthews products.

Dovetailing with the advertising will be Bernard Matthews Little Books of Inspiration, launching in mid-August with an on-pack promotion across special edition packs of Bernard Matthews Turkey Breast Slices.

Over one million copies of ‘The Little Book of Light Ideas’ will be attached to pack, featuring recipes, as well as healthy eating and exercise tips from Sharron Davies.

A national turkey recipe competition will be run through booklets and the website, giving consumers the opportunity to see their own turkey recipe appear in a special edition ‘Little Book of Your Ideas’ later in the year.

Bernard Matthews has also recruited respected nutritionist, Carrie Ruxton, to be the authoritative and expert carrier of healthy eating messages, extolling the virtues of turkey as a ‘must have’ everyday meat.

coupon for free viagra site prescriptions coupons
coupons for cialis printable prescriptions coupons drug coupon card
cialis prescription coupon click cialis coupons from lilly
cialis coupons from lilly link free printable cialis coupons
bystolic generic bystolic discount card generic for bystolic
when is the latest you can have an abortion how much is an abortion pill
prescription card discount go cialis coupons from manufacturer
prescription drug coupons discount card for prescription drugs
progesterone hormone pills progesterone hormone pills progesterone hormone pills
is there a generic for bystolic bystolic generic bystolic coupon
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
coupons prescriptions read prescription savings card
bystolic manufacturer coupon site bystolic coupon 2014
viagra kamagra viagra 100mg viagra
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
levodopa carbidopa entacapone bioequivalence levodopa carbidopa entacapone carbidopa levodopa entacapone combination
cloradex costo open clorexidina
cyklokapron wiki go cyklokapron
lilly coupons for cialis free prescription cards
depakin bustine depakin 300 depakin 300
coupon for prescription cialis coupons free cialis manufacturer coupon 2016
cheap abortion pill abortion clinics in houston tx
buy abortion pill abortion pill is murder abortion pill cost
addyi suomi addyi fda
medication abortion pill side effects of abortion pill pro abortion
lamisil para que sirve lamisil spray lamisil
buy abortion pill abortion pill pictures reasons for abortion pill
low dose naltrexone contraindications naltrexone injection cost
ldn and autism open trinalin
terbinafin hexal terbinafin 500mg terbinafin 500mg




3073 showcases match your criteria