Do our eyes deceive us? Is this for real?
The fashion world and a certain white powder have always gone hand in hand.
It even lost supermodel Kate Moss her job - temporarily.
This 'ad' has been creating ripples in both the advertising and fashion worlds.
Sisley's parent company, Benetton, has been distancing itself from the whole affair.
However with Italian high street brand Sisley hardly being at the cutting edge for some time, this will at least give it some much needed PR - even if it was not the kind it had envisaged.