Client: Adnams Beers
Brown is the new green!
Adnams Beers have launched a new ad campaign to highlight their environmental credentials.
This one focuses on the company’s environmentally friendly lightweight glass bottles.
Their development saw Adnams Beers being named 2007’s ‘Carbon Innovator of the Year’ by the Carbon Trust. Another features their new brewery distribution centre.
The new ads, created by ad agency, feature the drawings of well known illustrator Christopher Wormell.
They will be placed in national print and drinks trade media as well as in a variety of different outside sites including taxi tip-up seats in London.
Marketing Director of Adnams, Steve Curzon, commented, "With this new ad campaign we want to communicate our passion and commitment to the environment and our local community.
“At Adnams we have always aimed to 'do things right' and believe it's what our customers demand from the Adnams brand. We have invested in these areas for many years now; it is a fundamental to how we do business."