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RAC 'Hardmansoft' TV advert

Agency: AMV BBDO

Client: RAC

Hard man Vinnie Jones is back showing his sweet tooth in this latest from AMV BBDO for the RAC.

Just don't touch Vinnie's orange sweets...

This  £5 million campaign breaks nationally on July 17.


Director of Marketing at RAC, Alastair Pegg, said, “This new campaign builds on the success of our previous adverts which aired earlier this year, where Vinnie proved popular with viewers.


"This is one of two ads which highlight how RAC comes to the rescue of its members at the times when they need us most – when they’ve broken down or had an accident."

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