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'India Now' Festival launch PR stunt

Agency: Freud Commincations

Client: London Unlimited

An intricate replica of the iconic Taj Mahal measuring six-metres high and eight-metres has been floated up the Thames to launch the India Now festival in London.

The Taj Mahal travelled up the Thames past London landmarks such as the Houses of Parliament, Big Ben, the British Airways London Eye, St Paul’s, the Tate Modern and Tower Bridge before coming to rest at London Bridge where it remained for the public to view throughout the day.

Images such as the one above captured the imagination and attention of the press around the world.

Organised by Visit London, the festival is a three-month series of events and exhibitions dedicated to Indian art, film, theatre, music, fashion, food and business.

AJR
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