Agency: Fourth Edition/Ryanair
Client: Red Bull
Red Bull is using overhead locker advertising to promote the London leg of the Red Bull Air Race World Series 2007 taking place at the end of July.
It involves 62 aircraft in the fleet of Ryanair and will run on all of the airline’s flights out of the UK. The campaign is being managed by Fourth Edition.
Ryanair’s Head of Sales & Marketing Europe, Sinead Finn, said the inflight advertising was a great opportunity to reach an audience of 52 million consumers every year.
She added, “Passengers will benefit because these revenues will help keep our fares the lowest in Europe - guaranteed".
James Boulton of Aviator, who brokered the deal on behalf of AMS and Red Bull said, “This advertising format provides a perfect platform for brands looking to take advantage of significant dwell times on board.“The format also demonstrates how the landscape of aeronautical media is changing as advertisers look beyond traditional airport media in order to engage various passenger groups.”