Agency: Wieden + Kennedy
US sports broadcaster ESPN has launched a major TV ad campaign to promote David Beckham.
It celebrates his arrival in California and his first game for LA Galaxy against Chelsea, closing with the line "Say hello, America. Beckham arrives July 21."
Created by Wieden + Kennedy New York, closes with the line, campaign is screening onTV networks nationally across the US.
The TV is being backed by a print campaign in USA Today and ESPN's own magazine.