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Bond Street Association guide creative

Agency: Live & Breathe

Client: Bond Street Association
 
Bond Street Association, the body which represents the area’s famous names, has brought in retail ideas agency Live & Breathe to deliver a new marketing map/guide aimed at tourists visiting the capital.
 
The result is designed to communicate Bond Street’s prestigious status and create a brand for this unique and elegant destination.
 
The high quality guide, with its distinctive black background, details a montage of local scenes, with silver blocking used to give the map standout.
 
Inside the eight-page folded guide a section entitled “a day on Bond Street” highlights the area’s main attractions, ranging from shopping, arts and antiques to eating and drinking occasions.
 
Further pages describe “Bond Street culture and history” complemented by an easy-to-use four page walking map of Bond Street showing key destinations supported by a colour coded key.
 
One hundred and sixty thousand copies of the guide will be delivered to The Bond Street Association for onward distribution to all members, including the area’s hotels, restaurants, bars, retailers and travel hubs.
 
Penny Kennedy-Scott of the Bond Street Association said, “Bond Street has a rich history and continues to be a magnet for the stylish and wealthy and these characteristics are skilfully communicated through carefully crafted copy and elegant photography and design.”
AJR
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