Client: Friends of the Earth
The agency which made this wishes to remain anonymous but we're guessing it's hardly likely to be Tesco's ad agency, The Red Brick Road.
Alexi Sayle has joined the ranks in fighting the advance of Tesco by voicing this new viral advert for Friends of the Earth.
Sayle urges shoppers to spend a few more pounds in local stores to stop them from disappearing completely.
Ironically entitled, ‘Every Little Helps’, the ad shows the destructive effect that Tesco has on local shops.
Friends of the Earth supermarket campaigner, Sandra Bell, said, “The Every Little Helps video is a frighteningly accurate depiction of Tesco’s effect on local communities.
“Local shops simply cannot compete with Tesco’s ever-growing dominance and many are being forced to close. It’s not surprising that more and more people don’t want a new Tesco opening near them.
“It is unacceptable that the Government is currently considering dismantling planning laws to make it even easier for big supermarkets to build huge out of town stores.”