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Friends of the Earth 'The Big Ask' Viral ad

Agency: CHI

 

Client: Friends of the Earth

 

Thousands of people are being asked to join celebrities including Jude Law, James Blunt and Razorlight's Johnny Borrell on an online march, calling for a tough new climate change law.

Friends of the Earth is hoping that thousands of people - particularly the YouTube generation - will join The Big Ask march over the coming months and help persuade Gordon Brown's Government that its plans for a climate law must be strengthened.
Friends of the Earth's Director, Tony Juniper, said, "Friends of the Earth's online march is a unique and fun way for people to call for action on climate change.”
AJR
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