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Lloyds Bank 'Air Miles' Advert

Agency: RKCR Y&R

Client: Lloyds Bank

We like this ad: nice music, smooth animation. Gives you a warm glow a bit like the old Ardman London Electricity ads.

One question though: if the ad is about Air Miles, why have they chosen to illustrate it with an execution which mainly focuses on a train? Wouldn't hmmm a plane have been a bit less confusing?

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