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ADVERTISING CAMPAIGNS

Coca-Cola 'Videogame' advert

Agency: Wieden + Kennedy (Portland)/Nexus Productions

Client: Coca-Cola

Awards: Gold at the BTAA awards, Gold Pencil at AICP, Cannes Lion Gold Fim winner

This fully computer animated commercial was created in HD and was first played out last Summer during the Super Bowl in the US.

Directors, Smith and Foulkes, worked with a choreographer and filmed dancers who interpreted the moves for individual characters in the grand finale – an old school ‘show’ inspired chorus of singing and dancing.

 

AJR
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