Digital Agency: Weapon7
Client: Niquitin - GlaxoSmithKline
‘Smoking cessation’ brand NiQuitin is using interactive TV advertising in a new campaign aimed at helping those wishing to quit the habit.
Designed to provide all the relevant information those who want to quit will need, it delivers support to the TV advertising campaign.
Weapon7’s work distils what is a lot of information in a way that directly engages and entertains.
The campaign is running on both Sky Interactive and Freeview. Media planning and buying is through Mediacom.