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Editor's pick - Morrisons shows off "For Your Christmas" ad

Client: Morrisons

Agency: DLKW Lowe

Debate over the recently released Christmas adverts is well underway, with all the major high street retailers throwing in an their offering.

Unfortunately some have fallen short, coming under fire for presenting myopic and even sexist portrayals of Christmas life alongside carousels of food and produce.

This 60-second spot from DLKW Lowe (aired November 11th) adds a bit of realism and humour into its Christmas ad (wrestling with the turkey), highlighting the overwhelming obligation to seasonal cheer, even so the female protagonist is largely ignored at the end of all her efforts.

The campaign, “For Your Christmas,” is also supported by Facebook activity, “Crimes Against Christmas” where users are invited to share their most cringe worthy Christmas memory.

Former agency commercial director Richard Hodgson has commented "we understand our customers and resonate with the challenges they face in the run-up to Christmas".

Despite complaints to the Advertising Standards Agency, the Asda and John Lewis ads are both topping the charts for the year’s best Christmas ads; the retailers may not be particularly progressive in its advertising but there doesnt seem nough evidence to suggest that this isn’t what people want.  

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