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Editor's pick - Go Compare guy gets what's been coming to him

Agency: DARE

Client: Co Compare.com

Love him or hate him, Gio Compario - famed for the catchy and infuriating Go Compare tune - has no doubt plagued many of us for years. Not for much longer.

This newest spot from DARE shows BBC sports presenter Sue Barker brandishing a bazooka on the twirly-moustachioed tenor.

But real-life Welsh opera star Wynne Evans, 40, says don't be fooled, “It’s so much fun playing Gio Compario in the Go Compare ads,” he said. “Gio’s a tough guy, I’m sure we’ll see more of him.”

The latest ads for Go Compare recognise that the star of the ads has divided the nation. So now the question remains; are you team Gio or team Sue?

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