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ADVERTISING CAMPAIGNS

Mercedes 'C Class'

Agency: Weapon7

Client: Mercedes - Marketing Director, Richard Payne

Mercedes has launched a new interactive TV advertising campaign on Sky Interactive and Freeview in support of its new C-Class model.

Highlighting the multitude of new design features and class leading dynamics of the new C-Class, several elements have been designed by Weapon7 to encourage test drive and brochure request, drive web traffic and dealer footfall.

On pressing ‘red’, the viewer is taken inside the car. As the road stretches out endlessly in front, images appear like thoughts, inspirations and visions.

Overlaid across the whole movie are sketched, handwritten ideas, Concepts, caught on paper. Some are scribbled out, sketched, crossed out, rewritten while those that are underlined link directly into the online ‘spheres’ execution.

Continuing the ‘C for yourself’ theme, a data capture section allows the viewer the chance to sign up for a test drive.

Weapon7 has worked alongside Zulu network agencies Claydon Heeley, Agency Republic and creative agency SHOP in creating the campaign.

AJR
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