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Editor's Pick - Corona Light - "Mark"

Client: Corona

Agency: Silverstein & Partners

Ever feel like your life has become a constant stream of tweets, likes and pokes?  Then you’ll identify with Mark, the protagonist in this US ad from Corona Light.

Mark is an office drone, addicted to a life lived out through the likes of Facebook and Twitter and (remembering this is an ad for beer) hooked on a boring, brand less beer. Enter Corona Light – which with one sip turns his social life into a whirl of parties, salsa and perhaps more bizarrely, ponies. Social media comes off the bad guy here!
 

 

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