Agency: The Red Brick Road
It’s not so often that you see a business to business brand execute a large scale TV advertising campaign – but marketing body for commercial TV in the UK, Thinkbox, has done just that with the launch of "Harvey and Rabbit".
The ad, launching today (May 1) brings back Harvey the dog, the star of Thinkbox’s previous TV ad which ran during 2010. In that ad, Harvey used the power of TV to bag himself a new home. This time around he’s using the same medium to persuade his new owners not to throw away his well-worn best friend and constant companion, a stuffed toy called Rabbit.
The ad ends with the line "Discover the power of TV advertising at www.thinkbox.tv".
“Our TV ads have been loved by the public but have also proved to be our most effective B2B communication with marketers”, said Andrew MacGillivray, Thinkbox’s marketing director.
“The first Harvey ad is a lot to live up to as it really struck a chord with people, but we hope this one will be just as well received. It’s great to bring Harvey back to TV.”
The campaign is running run on a selection of broadcast and on-demand channels owned or represented by Thinkbox’s shareholders - Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV.
The last ad to feature Harvey was voted by the public as 2010's Ad of the Year for ITV1. Harvey was also named celebrity dog of the year by Dogs Trust.