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Renault - "The Kid"

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Client: Renault UK

Agency: Publicis

Renault UK launches a second TV advert from its series to promote its "4+" model during April 7's episode of Britain’s Got Talent.

The spot, entitled "The Kid", shows - like the first ad in the series did - how much life can change in four years. It tells the four-year journey of a forty-something single to the life of a modern-day family man and will air in 60-second, 40-second and 10-second cuts.

The first spot, "Fate", aired first in February and showed a young man from graduation up to the birth of his first child.

This integrated campaign also features press, a 64-page mailer and digital activity including a new Facebook application, 4 Years in 4 Pictures, designed to coincide with Facebook’s decision to move all profiles to the Timeline layout.

The app allows users to create a unique Timeline cover image, encouraging them to reflect on their last four years through their most ‘liked’ Facebook photos.

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