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Editor's Pick - Cat videos - Toyota RAV4

Client: Toyota

Agency: Saatchi & Saatchi LA

This online campaign by Toyota urges us to get off of the computer and spend more time doing things in the real world (in a Toyota RAV4 of course). It might sound odd - an online only campaign telling us to log-off, but in a series of short spots, the car manufacturer says it  aims to give us our lives back by integrating Internet distractions - in this case viewing cat videos - into compact ads.

The campaign even boasts a spot in which it claims viewers can learn about the RAV4 in a mere five seconds, a bid it says to accounts for consumers' increasing tendancy toward "skip this ad" mentality

The campaign's strapline is "No Time To Waste".

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