Client: Sony Ericsson
Agency: McCann Worldgroup
Sony Xperia has kicked off a huge global campaign to launch it's latest mobile handset from its Xperia range. The campaign, entitled "Made of Imagination," is in its first phase. Spots bring kids imaginations to life with puppeteers, animations and creative.
This, and forthcoming ads in the series will run across TV, print, digital and out of home media.