Agency: Saatchi & Saatchi
Athlete Usain Bolt is becoming quit the TV star. Already featuring in Virgin Media’s latest batch of ads, the world’s fastest sprinter has now popped up in this offering from Visa Europe.
An official sponsor of this summer’s London Olympic Games, Visa premiered the “Flow Faster” ad on March 17.
The ad is promoting its NFC-enabled contactless card technology, which Visa will showcase throughout the games. The Games will be the first where consumers can choose not to carry cash but instead to make contactless payments with either their contactless card or a suitable NFC-enabled mobile phone.