Agency: DDB Tribal Germany
eBay has launched its first TV ad campaign since 2007.
The campaign uses the tag line ‘eBay: your shopping universe’ to convey how eBay as a one-stop destination for everything from new laptops and smartphones to high street fashion and items for the home and garden.
The ad is running throughout March.
The soundtrack for the TV ad is Donovan’s ‘Sunshine Superman’.
A 2007 ad used the strapline ‘Buy it, sell it, love it’.