Agency: Mother London
In the summer of 2011, Coca-Cola lifted the lid on the creative process for the first time ever, inviting teens to attend a free festival-style gig featuring award-winning producer Mark Ronson and Mercury Music Prize Nominee Katy B.
The gig was filmed and Coca-Cola is unveiling the first cut of the footage from that event, as the brand launches the global advertising for the Coca-Cola Move to the Beat™ London 2012 Olympic Games campaign.
Four films have been created in 30 and 60 second formats, as well as two long form films running two and four minutes.
The commercial will premiere in GB with a specially extended two-minute spot during the 2012 Brit Awards on Tuesday 21st February.