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ADVERTISING CAMPAIGNS

Starburst Choozers TV advert

Agency: TBWA\London

Client: Starburst Choozers

Mars has created a disruptive addition to the confectionery market in the form of a chew with a liquid centre, ‘Starburst Choozers – The Chews That Ooze'.

TBWA\London has created a launch campaign aiming to drive awareness and trial of the new product amongst teenagers between the ages of 16-19.

The ad was created by Frazer Jelleyman and Tom Chancellor at TBWA\London, directed by Lenny Dorfman with media planning and buying through Mediacom.

AJR
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