Agency: AMV BBDO
Viewers, along with Gary Lineker, The Wanted and TOWIE’s Joey Essex and Chloe Sims, must get guessing to take part in Walkers’ exciting new campaign ‘What’s That Flavour?’
In the ad, aired on February 10, Walkers has travelled the length of the country from Edinburgh to Essex asking the public ‘what’s that flavour?’.
The ad has been created to get the nation talking – from the tanning booths in Essex to The Wanted’s rehearsal studio and every deli counter in between - about Walkers three new mystery flavours. And naturally, the ad is to the tune of Craig David's 2008 "hit," "What's your Flava?"
The campaign is challenging members of the public to guess the three mystery flavours from Walkers on its Facerbook page, which hit shelves across the country earlier this month. Three lucky winners who are drawn from a pool of correct guesses will walk away with the tasty sum of £50,000 each.