Agency: The Leith Agency
Client: Strathmore Spring
If you're of a certain age, you'll remember a childhood before the age of PS3, digital TV and simpler times.
You might also remember the Double Dutch skipping phenonmenon championed by Malcolm McLaren. There was a single and most likely an album cashing in on the movement.
Fast forward to today and this innovative ad from The Leith Agency. The kids are skipping, but the ropes are replaced by water. We foresee some wet times in the playground.