Client: Weight Watchers
Agency: Saatchi & Saatchi
Former Mis-Teeq singer and Strictly Come Dancing winner and judge Alesha Dixon fronts this new TV ad for Weight Watchers, which runs for a mamouth three minutes.
First airng on January 1, the ad forms a pop song, played out by 180 Weight Watchers members. Weight Watchers spent £28m on it creation by creative agency Saatchi & Saatchi.
The ad is supported by a social media campaign across Facebook, Twitter and YouTube.