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Editor's Pick. Weight Watchers - "Do It Our Way"

Client: Weight Watchers

Agency: Saatchi & Saatchi

Former Mis-Teeq singer and Strictly Come Dancing winner and judge Alesha Dixon fronts this new TV ad for Weight Watchers, which runs for a mamouth three minutes.

First airng on January 1, the ad forms a pop song, played out by 180 Weight Watchers members. Weight Watchers spent £28m on it creation by creative agency Saatchi & Saatchi.

The ad is supported by a social media campaign across Facebook, Twitter and YouTube.


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