Graze.com is launching its first TV advertising campaign since launcing in 2009.
The ad will debut on Boxing Day and air on TV spots throughout January.
Working alongside production company DTV Group, the ad will run across 21 lifestyle TV channels (including Channel 4, E4 and ITV2) throughout January and was created and developed internally by the company’s founders.
Narrated by West End star and The Office actor, Oliver Chris, the advert heroes the vast array of healthy snacks available from graze.com, giving viewers the opportunity to try a box for free.
Ben Jones, co-founder of graze.com said, “Launching on Boxing Day as everyone begins thinking about their resolutions for 2012, we wanted to show that people don't need to cut out snacking all together as there are healthy and natural alternatives to cakes, crisps and biscuits. We’re really proud of the graze box and offering people to try one for free is our way of showing how easy this can be and wishing a Healthy New Year to the nation!'