Agency: LEG Agency, Paris/Nexus Productions, London
Client: Ben & Jerry's
Director, Celyn, says, “The Ben & Jerry’s brief was to give the overall design an intense energy reminiscent of 60s psychedelia but updated and modern-looking.
"What I wanted to do was create a colourful chaos with a real sense of liveliness and enthusiasm.
"My method was to treat the gathering crowd like a surreal boiling sea: shapes and colours flicker and arc as spacemen, submarines and chefs race towards a giant tub of ice cream.”