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Ben & Jerry's 'Cookie Dough' advert

Agency: LEG Agency, Paris/Nexus Productions, London

Client: Ben & Jerry's

Director, Celyn, says,  “The Ben & Jerry’s brief was to give the overall design an intense energy  reminiscent of 60s  psychedelia but updated and modern-looking.

"What I wanted to do was  create a colourful chaos with a real  sense of liveliness and enthusiasm.

"My method was to treat the gathering crowd  like a  surreal boiling sea: shapes and colours flicker and arc as spacemen, submarines and chefs race towards a giant tub of ice cream.”

AJR
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