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Anti-slavery charity uses Facebook to spread word

Client: Anti-slavery

Agency: JWT

Anti-Slavery International, the world’s oldest international human rights organisation, has launched an online film highlighting the stark reality of modern-day slaves who live in London.

The short film illustrates what it would be like if a domestic slave in the UK was allowed to have a voice, via a Facebook profile.

Created by JWT London, the film is based on the fictional character, ‘Lala’, whose experiences are an amalgamation of those faced by modern-day slaves that Anti-Slavery International comes into contact with.

The message is a harrowing reminder that slavery is still alive in London today.

Learn Facebook marketing techniques from The Knowledge Engineers. Contact the experts today.

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