KFC is to launch a national multi-media campaign to support the launch of its latest product, the Wrapstar.Created by BBH , the campaign will include a 30 second and a 10 second TV advert, breaking on June 18 and running until July 22.
The Wrapstar is being launched following the success of other KFC wrap products such as Toasted Twister and is aimed at the young, busy adult who eats lunch on the go.
In the ad, an office worker is suffering from a messy day - a broken pot plant on his keyboard, ink on his face, coffee spilt on the floor.
His suffering is temporarily eased by a KFC Wrapstar lunch – a mess-free lunch which is all wrapped up and ready to go.
VP Marketing, KFC UK and Ireland, Jennelle Tilling, said, ”At KFC, we continue to innovate and provide customers with an attractive and varied menu and the Wrapstar is a great new addition to the range – it’s full of delicious ingredients and perfect for lunch on the go.”