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ADVERTISING CAMPAIGNS

Majestic Wine launches its first TV campign

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Client: Majestic Wine

Agency: St. Lukes

November 14 saw the airing of Majestic Wine's first TV campaign.

The TV ads depict anxious first time customers overwhelmed by the task of choosing wine. But when a staff member lends a hand, they’re soon made to relax and enjoy the experience. The ads end with the invitation to ‘Come and Explore’ at Majestic. The strapline will be used across all of the brand’s communications going forward.

Neil Henderson, Managing Director at St Luke’s said, “These ads aim to capture the comedy of people struggling to choose the right wine and highlights how much easier it is at Majestic”


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