Client: John Lewis
Agency: Adam and Eve
John Lewis has spent £5m on it's 2011 Christmas TV ad, which features a young boy son counting down the days to Christmas, then rushing past his own presents so that he can give his parents their gift.
The ad is another typical tear-jerker from the retailer. Within hours of its launch on Saturday (November 10)'s X-Factor show on ITV1 it was trending on Twitter and by today (November 12) had already amassed more than 600,000 You Tube hits.