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ADVERTISING CAMPAIGNS

Editor's Pick. The John Lewis tearjerker Christmas ad

Client: John Lewis

Agency: Adam and Eve

John Lewis has spent £5m on it's 2011 Christmas TV ad, which features a young boy son counting down the days to Christmas, then rushing past his own presents so that he can give his parents their gift.

The ad is another typical tear-jerker from the retailer. Within hours of its launch on Saturday (November 10)'s X-Factor show on ITV1 it was trending on Twitter and by today (November 12) had already amassed more than 600,000 You Tube hits.

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