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Philadelphia Tourism postcard advertising

Agency: Boomerang

Client: Philadelphia Convention & Visitors Bureau (PCVB)

Philadelphia Tourism has launched a new BTL campaign in a bid to communicate to young travellers there is more to the US city than cream cheese!

Around 235 bars throughout the UK, but with concentration in and around London and Manchester, will be displaying postcards and posters to promote the lively scene in trendy Philly!

The campaign aims to drive young people to Philadelphia’s new urban website, (pronounced ‘you wish you knew’).

Through the site, travellers can ‘visit Philly like a local’ to discover the real face of the city. New blogs are posted daily on the site which has the feel of other established social network platforms.

Here local Philadelphians are able to share inside tips on dining, shopping, nightlife, entertainment and culture.

The campaign is being co-ordinated by Vice President of Tourism for the Philadelphia Convention & Visitors Bureau (PCVB), Fritz Smith.

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